Less than a week separates us from the opening day of Cannes Lions, the International Festival of Creativity! From it’s humble beginnings in 1954, it has grown and become the leading advertising and communications event in the world. Cannes Lions has added many more award categories for competing companies to challenge for too, which means organisations in almost any industry can compete!
There are now 20+ award categories meaning numerous industries can get involved and contest the prizes: Lions categories added to this year’s edition include ‘Social & Influencer’ and ‘Sustainable Development Goals’. For just one award category, the Cannes Lions institution can receive more than 5,000 entries, which the jury of almost 400 members must judge.
Cannes Lions revenue, 2014 - 2017
Furthermore, the Cannes Lions congress is clearly growing year on year as the above graph depicts: revenues made at the Cannes Lions has seen a sharp increase since 2014, with a revenue up from £41 million to £65.6 million.
Whether this upward trend continues this year remains to be seen, as it was touted entrance prices had been lowered in order to make the festival more accessible to small businesses. However, in turn, that may mean more attendees, which may actually increase total revenue!
We here at Riviera Luxury Rentals are looking forward to welcoming our clients to their amazing apartments and villas in just a few days. Are you coming to Cannes Lions but have not booked your apartment or villa? Call us now on +33 4 93 99 96 75 to get your accommodation booked ASAP!
With the growth of Cannes Lions and the lowering of entrance costs, would you be interested in coming to next year’s Cannes Lions? If so, get in touch with us on +33 4 93 99 96 75 or email firstname.lastname@example.org to discuss your accommodation needs.