The Cannes Lions 2018 'International Festival of Creativity' wrapped up this years's extravaganza with the Cannes Lions awards, celebrating the best works in the advertising and communications industries in a range of categories, such as 'Innovation', 'Design' and 'Creative E-Commerce'.
The Palau Pledge Project emerged most victorious from the Cannes Lions Awards, winning 3 Grand Prix awards in the 'Titanium', 'Sustainable Development Goals' and 'Direct' Lions categories. The campaign aimed to make tourists traveling the Palau Islands more conscientious about their environmental impact on the area. The pledge, which tourists sign, demanded respect for the local area, wildlife, and ecological systems. The campaign was made by Host/Havas Sydney in collaboration with the Palau Legacy Project.
Other notable winners include Libesse: Blood Normal for Bodyform, in the 'Glass: The Lion for Change' category, which aimed to show that women having periods, is in fact, absolutely normal. The campaign did incredibly well having launched in 4 countries, and ending up reaching over thirty. Those responsible for the campaign say that the PR reach is over 4.5 billion people, with a 72% positive reaction.
Nike won the 'Social & Influencer' Grand Prix award with their Nothing Beats a Londoner campaign, while Apple won two Grand Prix awards in 'Entertainment Lions for Music' and 'Brand Experience & Activation', and Tesco won the 'Media' Grand Prix for their Food Love Stories Campaign.