By Justin Garrison

When you spend your days opening the doors to some of the most extraordinary luxury villa rentals on the French Riviera, you quickly learn that every guest is searching for something slightly different — a feeling, a moment, or a version of the Riviera they’ve dreamed about for years.

This is the part of my job I love the most: listening, understanding, and then pairing someone with the perfect French Riviera villa that feels as though it was built just for them.

It’s not a coincidence. It’s a craft.

How I Match Guests With the Right Luxury Villa

When a new enquiry lands in my inbox, I don’t just look at dates and guest numbers.
I start with what makes each guest unique:

  • Do they want total privacy, or do they prefer being close to Cannes or Saint-Tropez nightlife?
  • Are they dreaming of panoramic sea views, or do they want direct beach access?
  • Is this a quiet family holiday, or a celebration that deserves a villa with a chef, cinema, gym and the best pool on the coast?

Understanding these nuances allows me to suggest not just “options,” but the right villa â€” the one that elevates their stay from good to unforgettable.

Over the years, this personal approach has helped me become a trusted guide for travellers searching for the finest CĂ´te d’Azur villa rentals.

What Luxury Really Means in a Riviera Villa

People often ask me what defines a true luxury villa. For me, it’s a combination of:

1. Location that tells a story

Cap Ferrat for pure prestige.
Cap d’Antibes for timeless elegance.
Cannes for glamour and convenience.
Saint-Tropez for that unmistakable summer energy.

Every area offers a different version of luxury, and understanding these differences is crucial when helping guests choose their ideal French Riviera holiday villa.

2. Design that blends with the coastline

The best villas aren’t just beautiful — they feel effortless. Floor-to-ceiling glass, terraces floating above the sea, art-filled living spaces, and pools that make you forget the rest of the world exists.

3. Experiences that go beyond the villa

When I recommend a villa, I’m thinking of the entire experience:
yacht days, beach clubs, private chefs, wine tastings in the hills above Nice, helicopter transfers…
Luxury on the Riviera is a lifestyle, not a checklist.

Behind the Scenes Before a Guest Arrives

Before any guest steps through the door, I personally make sure the villa is exactly as it should be.
This means:

  • Checking every terrace, bedroom, and living space
  • Ensuring the pool sparkles like glass
  • Adding small touches I know will matter to that specific guest
  • Working closely with villa owners, property managers, and concierge teams
  • Confirming all pre-arrival requests — from yacht charters to restaurant bookings

This attention to detail is what turns a simple rental into an exceptional luxury villa experience.

And it’s why so many guests come back to book with me year after year.

What Guests Really Want in a Luxury Villa Rental

After years in this industry, I’ve learned that luxury travellers are searching for:

  • Privacy without isolation
  • Space to breathe — large pools, gardens, terraces
  • Effortless comfort with hotel-level services
  • Proximity to the sea or a postcard-worthy view
  • A sense of place that feels unmistakably Riviera

When I match a guest with a property, these elements guide every recommendation.

Why I Still Love This Job After All These Years

Every villa has a personality. So does every guest.
My job is simply to introduce them.

There’s no better feeling than hearing a guest say, “This is exactly what we were dreaming of.”
That’s when I know I’ve done my job well.

And honestly? I never take for granted how lucky I am to spend my days helping people discover the very best of the Côte d’Azur.

Whether it’s a cliffside villa in Èze, a beachside escape in Saint-Tropez, or a cinematic Cannes estate with a 25-metre pool, each match tells a story — and I’m grateful to be part of it.

Planning Your Next French Riviera Villa Stay?

If you’re searching for the perfect luxury villa rental on the French Riviera, I’d love to help you find a place that feels like it was made for you.

Just tell me what you’re dreaming of — and I’ll do the rest.